Project Title: Rebranding Blandy’s
Client or Class Name: Blandy's - www.blandys.com
Omdesign was responsible for restyling the identity and renewing whole Blandy’s range, world leader in the production of the more superior categories of Madeira wine, with a history of over two centuries.
With the aim of reinforcing its positioning and the premium nature of the brand and its wines, the Portuguese advertising agency has designed a more up-to-date and differentiating identity. This was inspired by the strong tradition of the company, which has been run by seven generations of the same family since 1811.
The new image was adapted to the entire Blandy’s range. Additional features include the family crest, which reinforces the date the company was set up, as well as the symbol of casks, a reference to the aging of Blandy’s wines in oak casks. This is an ancient technique still used today in the production of these unique nectars, which are known worldwide.
The advertising agency also developed new premium packaging for the more superior categories, in oak and cardboard, in line with the new brand image. This was recently launched on the markets where Blandy’s is present. All of the colours and materials are associated with Madeira wine.
The Frasqueira packaging has a new logo and the Blandy family crest on top of the box, heat engraved into the wood. Inside, there is a certificate of quality and origin of these wines, as well as a brochure signed by the CEO of the company, Chris Blandy.
Diogo Gama Rocha