Ready Snax®

47
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Packaging
Professional
Food & Beverage
Packaging

Little Big Brands (USA)
www.littlebigbrands.com


Project Title: Ready Snax®
Client or Class Name: Ready Pac Foods, Inc - www.readypac.com

Snacking on the go is all about convenience and transparency, easy to eat, with tasty, fresh ingredients that are super appetizing and clearly on view.  LBB was tasked to redesign the packaging for the Ready Snax® line, a 9 SKU line up of fresh snacks from Ready Pac Foods.  The ingredients were good enough to take a center stage so LBB used the transparent label to it’s best advantage, introducing leaf like graphics to hold the claims and flavor names, with a tasty pop of color that further cued the flavor and upped the appetite appeal.

2017 Food Packaging Design Award Winner

 

Creative Team

Creative Director:
Richard Palmer

Design Director :
Carlo DiRusso

Senior Designer:
Tierney Latella

Design:
LBB Design Team

Account Director:
Karla Finlan

 

2017 Food Packaging Design Award Winner

 

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