Little Big Brands (USA)
Project Title: Ready Snax®
Client or Class Name: Ready Pac Foods, Inc - www.readypac.com
Snacking on the go is all about convenience and transparency, easy to eat, with tasty, fresh ingredients that are super appetizing and clearly on view. LBB was tasked to redesign the packaging for the Ready Snax® line, a 9 SKU line up of fresh snacks from Ready Pac Foods. The ingredients were good enough to take a center stage so LBB used the transparent label to it’s best advantage, introducing leaf like graphics to hold the claims and flavor names, with a tasty pop of color that further cued the flavor and upped the appetite appeal.
Design Director :
LBB Design Team