• Ready Snax®

    Food & Beverage

    Little Big Brands (USA)

    Project Title: Ready Snax®
    Client or Class Name: Ready Pac Foods, Inc - www.readypac.com

    Snacking on the go is all about convenience and transparency, easy to eat, with tasty, fresh ingredients that are super appetizing and clearly on view.  LBB was tasked to redesign the packaging for the Ready Snax® line, a 9 SKU line up of fresh snacks from Ready Pac Foods.  The ingredients were good enough to take a center stage so LBB used the transparent label to it’s best advantage, introducing leaf like graphics to hold the claims and flavor names, with a tasty pop of color that further cued the flavor and upped the appetite appeal.

    2017 Food Packaging Design Award Winner


    Creative Team

    Creative Director:
    Richard Palmer

    Design Director :
    Carlo DiRusso

    Senior Designer:
    Tierney Latella

    LBB Design Team

    Account Director:
    Karla Finlan


    2017 Food Packaging Design Award Winner


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