• Re-Build Peace | LEGO & Partners Global

    47
    media
    Alternative Media
    Student
    Integrated Campaign

    Miami Ad School San Francisco (USA)
    www.miamiadschool.com/advertising-school/san-francisco


    Project Title: Re-Build Peace | LEGO & Partners Global
    Client or Class Name: Art Direction/Pop Culture Engineering - miamiadschool.com

    In a world where politicians construct walls to create divisions within society, ReBuild Peace works to bring children of different ethnicities, religions, and social class together to break walls down to make peace.
    In a joint effort between PartnersGlobal and LEGO, we created ReBuild Peace, a special Lego play-set that comes with a pre-assembled wall for children to break down and build something that will better our world. LEGO, a promoter of peace and learning through play, will donate the playsets to public schools in border towns in the American Southwest and other known diverse public school districts in the United States. Whether children use the wall pieces to create trees, schools, or other needed institutions, the ReBuild Peace play-set shows children that by partnering together we can overcome the hurtful divisions facing the world today. Click image for full entry.

    2017 Student Integrated Campaign Design Award Winner

     

     

    Creative Team

    Art Director:
    Vrasidas Golemis

    Copywriter :
    Ryan Sparrow

     

    2017 Student Integrated Campaign Design Award Winner 2017 Student Integrated Campaign Design Award Winner 2017 Student Integrated Campaign Design Award Winner 2017 Student Integrated Campaign Design Award Winner 2017 Student Integrated Campaign Design Award Winner

     

    More Award Winning Projects from Miami Ad School San Francisco