Miami Ad School San Francisco (USA)
Project Title: Re-Build Peace | LEGO & Partners Global
Client or Class Name: Art Direction/Pop Culture Engineering - miamiadschool.com
In a world where politicians construct walls to create divisions within society, ReBuild Peace works to bring children of different ethnicities, religions, and social class together to break walls down to make peace.
In a joint effort between PartnersGlobal and LEGO, we created ReBuild Peace, a special Lego play-set that comes with a pre-assembled wall for children to break down and build something that will better our world. LEGO, a promoter of peace and learning through play, will donate the playsets to public schools in border towns in the American Southwest and other known diverse public school districts in the United States. Whether children use the wall pieces to create trees, schools, or other needed institutions, the ReBuild Peace play-set shows children that by partnering together we can overcome the hurtful divisions facing the world today. Click image for full entry.