Project Title: Radical Road Beer
Client or Class Name: Radical Road Brewing Co. - https://www.radicalroadbrew.com/
It’s just beer. The craft beer market is known for creativity — from uniquely brewed batches, to unexpected styles, there are constantly new products being released on both large scale and small. True to its name, Radical Road is always distinct. At the same time, the microbrewery identified a segment of beer consumers who love supporting craft breweries and small batch, no preservatives beer making…but prefer drinking simple, uncomplicated beer. It’s just beer. Purposely generic in look and name, BEER takes a font-driven approach to design. Simplicity meets the kind of tongue-in-cheek humor that defines the adventurous brewery. The stark can stands out in a category often saturated with intricate, detailed – and at times noisy – competitors. And it works. BEER has been a hit in look and taste with customers, across social media and throughout the greater Toronto area. Because sometimes, you just want a beer.
Simon Da Costa