PepsiCo Design & Innovation (USA)
Project Title: Quaker Ready to Eat Multigrain & Granola Cereal
Client or Class Name: PepsiCo - pepsico.com
Quaker Ready to Eat Multigrain & Granola Cereal was restaged in order represent the heritage of Quaker in a modern way. The revitalized design highlights what people love about the brand—trusted, simple nutrition—and inspires and creates impact in the cereal category. Options in the breakfast category are more diverse than ever, so Quaker wanted to remind consumers of its strong nutrition credentials by elevating taste appeal and communicating its “simple satiety” as a point of differentiation.
The new visual identity features an updated Quaker Man logo and modernizes and refreshes ready to eat packaging to disrupt the cereal category, supporting nutrition and elevated taste appeal. With realistic photography and vibrant, eye-catching typefaces that describe the delicious flavors and ingredients. The packaging focuses on the honest oat and craft of bringing it to consumers’ tables. Crafted details throughout reinforce this idea, allowing flexibility for the personality and clear communication of each product. The red heart icon stands out on pack and highlights the benefits of whole grains and reminds the consumer of Quaker’s advantage as a producer of a variety of nutritious grains.
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