Publix Premium Ice Cream White Chocolate Raspberry Packaging

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Packaging
Professional
Food & Beverage
Packaging

Lilla Rogers Studio (USA)
lillarogers.com


Project Title: Publix Premium Ice Cream White Chocolate Raspberry Packaging
Client or Class Name: Publix Supermarkets - www.publix.com

Publix Premium Ice Cream Creative Brief

Job Description: Publix Super Markets is releasing a brand new, Limited Edition ice cream flavor: “White Chocolate Raspberry: White chocolate-flavored ice cream and ribbons of raspberry sauce, dotted with white chocolate raspberry-swirled chips.” These LE ice cream flavors are usually highly anticipated—a fun and creative addition (though temporary) to our private label.

We would like a unique package design for this flavor:

  • illustrate one of Adolie’s girls savoring her ice cream.
  • Must incorporate handwritten lettering (or carefully incorporated typography). Consider the name of the product as an integral and flowing part of the illustration/design. The header and description copy must flow with the illustration.
  • the front, back and side panels can be one continuous illustration, or separated into sections, but it all must flow and hold the same mood.
  • the lid can be a modified version of the front panel, but must also be addressed.

Descriptive words for mood/visuals:

  • raspberries, white chocolate, sweet, airy, creamy pink, soft, sweet, feminine, dreamy.
  • note, this must be family-friendly, therefore not “sexy”

Elements (legal or corporate guidelines) that must be included into the design:

  • FRONT PANEL: need to include logo, name of ice cream, description, and NET WEIGHT. Note: name of product needs to be visible and easy to read.
  • LID: need to include logo, name of ice cream, description, and NET WEIGHT.
  • BACK PANEL: include name of product. Romance copy usually on the back or one of side panels.
  • SIDE PANELS: one side has nutrition panel, ingredients, and contact information. The other side can have romance copy (if not on back) or illustration

2015 Food Packaging Design Award Winner

 

Creative Team

Illustrator:
Adolie Day

Art Director:
Alianna Deters

 

2015 Food Packaging Design Award Winner