PepsiCo Design & Innovation (USA)
Project Title: Propel
Client or Class Name: PepsiCo - pepsico.com
Propel, the brand for Passionate Exercisers, wanted a new entry that was differentiated from its core flavored water products. The result, Propel Electrolyte Water – a pure, unflavored water containing Gatorade levels of electrolytes. Propel’s brilliantly bold, simple and informative aesthetic. An exciting and innovative design language that leverages the striking equities of two great brands; Propel and Gatorade – a transformative combination.
PepsiCo Design & Innovation