Propel

45
print
Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: Propel
Client or Class Name: PepsiCo - pepsico.com

Propel, the brand for Passionate Exercisers, wanted a new entry that was differentiated from its core flavored water products. The result, Propel Electrolyte Water – a pure, unflavored water containing Gatorade levels of electrolytes. Propel’s brilliantly bold, simple and informative aesthetic. An exciting and innovative design language that leverages the striking equities of two great brands; Propel and Gatorade – a transformative combination.

Successfully launched in 2015, the unassailable heritage of Gatorade enhances a powerful new design for Propel, a powerful combination at every level. 2015 Beverage Packaging Design Award Winner

 

Creative Team

Design Team:
PepsiCo Design & Innovation

Design Team:
Tether

 

 

More Award Winning Projects from PepsiCo Design & Innovation