• Propel

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    print
    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Propel
    Client or Class Name: PepsiCo - pepsico.com

    Propel, the brand for Passionate Exercisers, wanted a new entry that was differentiated from its core flavored water products. The result, Propel Electrolyte Water – a pure, unflavored water containing Gatorade levels of electrolytes. Propel’s brilliantly bold, simple and informative aesthetic. An exciting and innovative design language that leverages the striking equities of two great brands; Propel and Gatorade – a transformative combination.

    Successfully launched in 2015, the unassailable heritage of Gatorade enhances a powerful new design for Propel, a powerful combination at every level. 2015 Beverage Packaging Design Award Winner

     

    Creative Team

    Design Team:
    PepsiCo Design & Innovation

    Design Team:
    Tether

     

     

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