Project Title: Porto Ferreira – 200-year Lot
Client or Class Name: Porto Ferreira (Sogrape Vinhos) - www.sograpevinhos.com/marcas/Porto%20Ferreira
The whole of the packaging for Porto Ferreira’s special “200-year lot” was created and produced by Omdesign, a Portuguese advertising agency.
This lot is made up of five exceptional Vintage Ports (1947, 1952, 1985, 1994 and 1997). The “1947” is a 1.5-litre magnum and the “1952” is a rarity, coming as it does from a year when the company was one of the few to declare a Vintage.
Extremely luxurious, this unique and exclusive packaging was totally handcrafted by Portuguese craftsmen, using exotic wood, silver and natural leather. It features a book inside and was auctioned by Sotheby’s in the Tower of London last May.
This Port was marketed under the “Luxury of Time” concept, designed entirely by Omdesign with the aim of reflecting the new and exclusive luxury positioning that Porto Ferreira took its inspiration from, having the patience to wait until now to launch it on the market.
Diogo Gama Rocha