Project Title: Pomares wines
Client or Class Name: Quinta Nova de Nossa Senhora do Carmo - www.quintanova.com/pt/galeria/
Omdesign was responsible for the creation of the new look of Pomares, a wine brand from Quinta Nova de Nossa Senhora do Carmo, a wine producer with more than 250 years of history. The purpose of this image was to highlight the range differences and to assign a more special touch.
“Pomares” now reveals a more clear balance and harmony between the different components of its new labeling graphic composition, that also highlights the illustrations of Quinta Nova de Nossa Senhora do Carmo emblematic orchards. The Quinta Nova de Nossa Senhora do Carmo umbrella is kept at the bottom of the label, with a new schist grey color, reporting to a characteristic feature of this wine region recognized as the oldest in the world.
The three wines of the Pomares range – two whites and one red – are now in pastel tones, representing the profile of each wine.
With this renewal, Pomares, a brand known by their high quality gastronomic wines, wanted to bring the millennial generation closer and meet the expectations of this generation of consumers that enjoy new experiences and flavors. Pomares brand was repositioned according the new target and this rebranding is characterized by the illustrations of the unique Quinta Nova de Nossa Senhora do Carmo’s orchards, present in all three labels.
Diogo Gama Rocha