Pet Alliance (Formerly SPCA of Central Florida) Rebrand Campaign

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Professional
Branding Campaign

Appleton Creative (USA)
appletoncreative.com


Project Title: Pet Alliance (Formerly SPCA of Central Florida) Rebrand Campaign
Client or Class Name: Pet Alliance of Greater Orlando - petallianceorlando.org/

Pet Alliance of Greater Orlando, formerly the SPCA of Central Florida, is the go-to pet expert for more than three Florida counties, dedicated to the welfare and well-being of animals. Following a new name and logo, Appleton became the Agency of Record, conceiving and initiating a fully integrated marketing campaign for the brand’s launch. In conjunction, a comprehensive collection of advertising and public relations materials were designed to raise funds, as well as interest and awareness, and were distributed locally and nationally. Employees, volunteers and the environment were branded to match, and all collateral continues to be adopted and implemented with positive results.

 

Creative Team

Creative Director & CEO/Owner:
Diana LaRue

Graphic Designer:
Jennifer Graven

Sr. Designer:
Dolly Sanborn

Designer:
Eric Czerwonka

VP of Marketing:
Amy Wise

Copywriter:
Lon Winter

 

2016 Branding Campaign Design Award Winner 2016 Branding Campaign Design Award Winner 2016 Branding Campaign Design Award Winner 2016 Branding Campaign Design Award Winner

 

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