PepsiCo Design & Innovation (USA)
Project Title: Pepsi Zero Sugar x Shanghai Fashion Week S/S 2018
Client or Class Name: PepsiCo - pepsico.com
The new Pepsi zero sugar limited edition black can created for Shanghai Fashion Week celebrates the collaboration between the fashion world and the Pepsi “Live without compromise” attitude. The creative direction is in line with Shanghai Fashion week’s theme of “boundaryless.” The can features a minimal and yet sophisticated black marble design which creates an iconic and aspirational aesthetic that challenges traditional concepts of materials, forms and products.
PepsiCo Design & Innovation: