• Pepsi Zero Sugar Super Bowl LI Halftime Show Commemorative Can

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    Food & Beverage
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    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Pepsi Zero Sugar Super Bowl LI Halftime Show Commemorative Can
    Client or Class Name: PepsiCo - www.pepsico.com

    The limited edition Pepsi Zero Sugar Super Bowl LI Halftime Show commemorative can was distributed at a variety of events at this year’s Super Bowl in Houston, Texas.

    The can features a matte black finish with hand-tooled line art to celebrate the event and deliver a premium commemorative offering. The design features aspects of Texas culture, music and football that commemorate the Pepsi Zero Sugar Super Bowl LI Halftime Show in an unexpected and exciting way.

    PepsiCo Design partnered with retail agency Theory House and Illustrator Matt Stevens to bring the concept to life. What started as a single commemorative can grew into a Houston-wide activation, with designs on billboards, tour buses and recycling bins.

    2017 Beverage Packaging Design Award Winner

     

    Creative Team

    Design Team:
    PepsiCo Design & Innovation

    Additional Agency:
    Theory House

    Illustrator:
    Matt Stevens

     

    2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner

     

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