PepsiCo Design & Innovation (USA)
Project Title: Pepsi Year of the Dog Ltd Ed Cans China
Client or Class Name: PepsiCo - pepsico.com
The 2018 Pepsi China Chinese New Year Limited Edition Can honors the spirit of the Chinese New Year, combined with Pepsi’s youthful “Live for Now” ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience that resonated emotionally with the consumer.
PepsiCo Design & Innovation: