• Pepsi Year of the Dog Ltd Ed Cans China

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    print
    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Pepsi Year of the Dog Ltd Ed Cans China
    Client or Class Name: PepsiCo - pepsico.com

    The 2018 Pepsi China Chinese New Year Limited Edition Can honors the spirit of the Chinese New Year, combined with Pepsi’s youthful “Live for Now” ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience that resonated emotionally with the consumer.

    2018 Food and Beverage Packaging Design Award Winner

     

    Creative Team

    PepsiCo Design & Innovation:
    Design Team

     

    2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner

     

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