PepsiCo Design & Innovation (USA)
Project Title: Pepsi x UEFA Champions League Final 2017 Cans
Client or Class Name: PepsiCo - www.pepsico.com
Throughout 2017, Pepsi is celebrating life’s ‘Live for Now’ moments, and there is no better moment than in the uninhibited passion of a true football fan, especially at the UEFA Champion’s LeagueFinal. The Pepsi Campaign was truly global, with handwritten typography drawn in brushstrokes that conveyed the frenetic passion of a football fan. These letters were drawn in ten different alphabets so the Pepsi Campaign could become truly global.
PepsiCo Design & Innovation