Pepsi x UEFA Champions League Final 2017 Cans

47
print
Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: Pepsi x UEFA Champions League Final 2017 Cans
Client or Class Name: PepsiCo - www.pepsico.com

Throughout 2017, Pepsi is celebrating life’s ‘Live for Now’ moments, and there is no better moment than in the uninhibited passion of a true football fan, especially at the UEFA Champion’s LeagueFinal. The Pepsi Campaign was truly global, with handwritten typography drawn in brushstrokes that conveyed the frenetic passion of a football fan. These letters were drawn in ten different alphabets so the Pepsi Campaign could become truly global.

2017 Food and Beverage Packaging Design Award Winner

 

Creative Team

Design Team:
PepsiCo Design & Innovation

Additional Agency:
Vault49

 

2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner

 

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