• Pepsi x UEFA Champions League Final 2017 Cans

    47
    print
    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Pepsi x UEFA Champions League Final 2017 Cans
    Client or Class Name: PepsiCo - www.pepsico.com

    Throughout 2017, Pepsi is celebrating life’s ‘Live for Now’ moments, and there is no better moment than in the uninhibited passion of a true football fan, especially at the UEFA Champion’s LeagueFinal. The Pepsi Campaign was truly global, with handwritten typography drawn in brushstrokes that conveyed the frenetic passion of a football fan. These letters were drawn in ten different alphabets so the Pepsi Campaign could become truly global.

    2017 Food and Beverage Packaging Design Award Winner

     

    Creative Team

    Design Team:
    PepsiCo Design & Innovation

    Additional Agency:
    Vault49

     

    2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner

     

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