• Pepsi x Spider-Man Hong Kong Limited Edition Can

    47
    print
    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Pepsi x Spider-Man Hong Kong Limited Edition Can
    Client or Class Name: PepsiCo - http//pepsico.com

    This limited edition can for “Marvel Spider-Man Homecoming” celebrates the inspirational role of Pepsi and its “Live for Now” attitude. The design of the dynamic background pattern expresses the energy and the vibrancy of the fast and powerful hero, connecting the Pepsi logo to Spider-Man, who is presented in his iconic upside down pose, ready for action. The inspirational role of the young superhero intersects with the spirit of Pepsi, reinforcing the brand’s active and energetic attitude.

    2017 Food and Beverage Packaging Design Award Winner

     

    Creative Team

    Design Team:
    PepsiCo Design & Innovation

     

    2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner

     

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