Pepsi x Spider-Man Hong Kong Limited Edition Can

47
print
Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: Pepsi x Spider-Man Hong Kong Limited Edition Can
Client or Class Name: PepsiCo - http//pepsico.com

This limited edition can for “Marvel Spider-Man Homecoming” celebrates the inspirational role of Pepsi and its “Live for Now” attitude. The design of the dynamic background pattern expresses the energy and the vibrancy of the fast and powerful hero, connecting the Pepsi logo to Spider-Man, who is presented in his iconic upside down pose, ready for action. The inspirational role of the young superhero intersects with the spirit of Pepsi, reinforcing the brand’s active and energetic attitude.

2017 Food and Beverage Packaging Design Award Winner

 

Creative Team

Design Team:
PepsiCo Design & Innovation

 

2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner 2017 Food and Beverage Packaging Design Award Winner

 

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