PepsiCo Design & Innovation (USA)
Project Title: Pepsi x Spider-Man Hong Kong Limited Edition Can
Client or Class Name: PepsiCo - http//pepsico.com
This limited edition can for “Marvel Spider-Man Homecoming” celebrates the inspirational role of Pepsi and its “Live for Now” attitude. The design of the dynamic background pattern expresses the energy and the vibrancy of the fast and powerful hero, connecting the Pepsi logo to Spider-Man, who is presented in his iconic upside down pose, ready for action. The inspirational role of the young superhero intersects with the spirit of Pepsi, reinforcing the brand’s active and energetic attitude.
PepsiCo Design & Innovation