Pepsi x Shanghai Fashion Week S/S 2017

47
print
Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: Pepsi x Shanghai Fashion Week S/S 2017
Client or Class Name: PepsiCo - www.pepsico.com

This limited edition can for Shanghai Fashion Week Spring/Summer 2017 celebrates the collaboration between the fashion world and Pepsi’s “Live for Now” spirit. Evocative of fresh summer retreats, tropical and palm leaves are set on the periphery of a pink flesh-toned background. The leaves part to reveal the Pepsi logo, encapsulating the Spring/Summer vibe and placing Pepsi at the intersection of fashion, lifestyle and the everyday. The can is transformed into an accessory of style accessible to all.

2017 Beverage Packaging Design Award Winner

 

Creative Team

Design Team:
PepsiCo Design & Innovation

 

2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner

 

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