• Pepsi x Shanghai Fashion Week S/S 2017

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    print
    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Pepsi x Shanghai Fashion Week S/S 2017
    Client or Class Name: PepsiCo - www.pepsico.com

    This limited edition can for Shanghai Fashion Week Spring/Summer 2017 celebrates the collaboration between the fashion world and Pepsi’s “Live for Now” spirit. Evocative of fresh summer retreats, tropical and palm leaves are set on the periphery of a pink flesh-toned background. The leaves part to reveal the Pepsi logo, encapsulating the Spring/Summer vibe and placing Pepsi at the intersection of fashion, lifestyle and the everyday. The can is transformed into an accessory of style accessible to all.

    2017 Beverage Packaging Design Award Winner

     

    Creative Team

    Design Team:
    PepsiCo Design & Innovation

     

    2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner

     

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