PepsiCo Design & Innovation (USA)
Project Title: Pepsi x Shanghai Fashion Week A/W 2017
Client or Class Name: PepsiCo - www.pepsico.com
The Pepsi x Shanghai Fashion Week Autumn/Winter 2017 Limited Edition Can celebrates the continuing collaboration between the world of fashion and the Pepsi “Live for Now” spirit. The artistic direction is in line with Pepsi’s daring vision of “Live for Now,” creating an aspirational and visionary brand experience that connects minimalistic elements with our bold new max taste, zero sugar proposition.
The design implements our proudly progressive point of view as a poetic representation of the interplay of science, technology and fashion. Making a connection between fashion and people’s daily lives, the can speaks to the channeling of unknown, yet powerful energy. Radiating wavelengths appear to interact with the text, creating a disruptive “technological glitch” effect. The result is an impactful and iconic design that highlights the synergy between the fashion world and the Pepsi brand.