Pepsi x Shanghai Fashion Week 2016

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Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: Pepsi x Shanghai Fashion Week 2016
Client or Class Name: PepsiCo - www.pepsico.com

As a company dedicated to being a cultural influencer, PepsiCo continues to partner with the largest fashion event on Shanghai’s calendar. For Shanghai Fashion Week 2016, PepsiCo designed a limited edition can and a series of touch points such as key visuals, t-shirts and tote bags that reflected the existing Shanghai Fashion Week visual identity system.

Inspired by the Memphis movement of the 1980’s, the designs sport bright colors and bold designs that pop off pack. Combining geometrical motifs with classic fashion patterns such as black and white stripes and houndstooth, these daring designs communicate the synergy between the fashion world and the Pepsi brand, embodying the youthful spirit of “Live for Now.”

 

 

Creative Team

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PepsiCo Design & Innovation

 

2016 Beverage Packaging Design Award Winner 2016 Beverage Packaging Design Award Winner

 

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