Pepsi x KFC Ltd Ed Can China

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Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: Pepsi x KFC Ltd Ed Can China
Client or Class Name: PepsiCo - pepsico.com

The Pepsi Black x KFC Limited Edition Can commemorates the 30th anniversary of KFC in China.

The simple yet sophisticated design features a silver graphic of Colonel Sanders, the iconic KFC founder, in one of his most recognizable poses. The image is overlaid with handwritten, gold typography against a pure black background. The limited edition design was only available in KFC locations during 2017.

2018 Food and Beverage Packaging Design Award Winner

 

 

Creative Team

PepsiCo Design & Innovation:
Design Team

 

2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner

 

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