PepsiCo Design & Innovation (USA)
Project Title: Pepsi x KFC Ltd Ed Can China
Client or Class Name: PepsiCo - pepsico.com
The Pepsi Black x KFC Limited Edition Can commemorates the 30th anniversary of KFC in China.
The simple yet sophisticated design features a silver graphic of Colonel Sanders, the iconic KFC founder, in one of his most recognizable poses. The image is overlaid with handwritten, gold typography against a pure black background. The limited edition design was only available in KFC locations during 2017.
PepsiCo Design & Innovation: