• Pepsi x KFC Ltd Ed Can China

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    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Pepsi x KFC Ltd Ed Can China
    Client or Class Name: PepsiCo - pepsico.com

    The Pepsi Black x KFC Limited Edition Can commemorates the 30th anniversary of KFC in China.

    The simple yet sophisticated design features a silver graphic of Colonel Sanders, the iconic KFC founder, in one of his most recognizable poses. The image is overlaid with handwritten, gold typography against a pure black background. The limited edition design was only available in KFC locations during 2017.

    2018 Food and Beverage Packaging Design Award Winner

     

     

    Creative Team

    PepsiCo Design & Innovation:
    Design Team

     

    2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner

     

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