PepsiCo Design & Innovation (USA)
Project Title: Pepsi x 7UP Chinese New Year Ltd Ed Can Malaysia
Client or Class Name: PepsiCo - pepsico.com
The Pepsi & 7UP Malaysia Chinese New Year Limited Edition Cans celebrate the spirit of the Chinese New Year with a series of 4 limited edition cans, designed to connect emotionally with consumers during one of the most traditional and important festivities of the year.
The creative direction contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols—plum blossoms, fish, lanterns, firecrackers—are carefully concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.
PepsiCo Design & Innovation: