Pepsi x 7UP Chinese New Year Ltd Ed Can Malaysia

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Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: Pepsi x 7UP Chinese New Year Ltd Ed Can Malaysia
Client or Class Name: PepsiCo - pepsico.com

The Pepsi & 7UP Malaysia Chinese New Year Limited Edition Cans celebrate the spirit of the Chinese New Year with a series of 4 limited edition cans, designed to connect emotionally with consumers during one of the most traditional and important festivities of the year.

The creative direction contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols—plum blossoms, fish, lanterns, firecrackers—are carefully concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.

2018 Food and Beverage Packaging Design Award Winner

 

Creative Team

PepsiCo Design & Innovation:
Design Team

 

2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner

 

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