PepsiCo Design & Innovation (USA)
Project Title: Pepsi TRUE
Client or Class Name: PepsiCo - Pepsico.com
Create an emotional connection with consumers for Pepsi TRUE, a new kind of Cola made for true carefree enjoyment. All the fun loved about Pepsi with less sugar and no artificial sweeteners.
Meet Pepsi TRUE. Deliciously refreshing. Sweetened with Real Sugar and Stevia leaf extract. The character of the Pepsi TRUE logo reinforces the proposition in a modern and fresh way. The hand-drawn style is indicative of our design principles. Rooted in a natural feeling and carefree aesthetic. Pepsi TRUE Visual Identity System will bring the proposition of “Real Cola Taste. True Pepsi Fun.” to life in an ownable and fresh way. Design was an integral part of the invention and definition of the product; from driving pack form choices to broadening current brand equity parameters and elements.
PepsiCo Design & Innovation