Pepsi TRUE

45
print
Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: Pepsi TRUE
Client or Class Name: PepsiCo - Pepsico.com

Create an emotional connection with consumers for Pepsi TRUE, a new kind of Cola made for true carefree enjoyment. All the fun loved about Pepsi with less sugar and no artificial sweeteners.

Meet Pepsi TRUE. Deliciously refreshing. Sweetened with Real Sugar and Stevia leaf extract. The character of the Pepsi TRUE logo reinforces the proposition in a modern and fresh way. The hand-drawn style is indicative of our design principles. Rooted in a natural feeling and carefree aesthetic. Pepsi TRUE Visual Identity System will bring the proposition of  “Real Cola Taste. True Pepsi Fun.” to life in an ownable and fresh way. Design was an integral part of the invention and definition of the product; from driving pack form choices to broadening current brand equity parameters and elements.

2015 Beverage Packaging Design Award Winner

 

Creative Team

Design Team:
PepsiCo Design & Innovation

Design Team:
Safari Sundays

 

2015 Beverage Packaging Design Award Winner 2015 Beverage Packaging Design Award Winner 2015 Beverage Packaging Design Award Winner

 

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