• Pepsi Spire 5.0

    45
    media
    Alternative Media
    Professional
    Digital Display/POP

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Pepsi Spire 5.0
    Client or Class Name: Pepsico - www.pepsico.com

    Pepsi Spire 5.0 is a state-of-the-art touchscreen fountain dispenser that transforms today’s beverage pouring process into a new, engaging consumer experience providing more than 1,000 beverage combinations. It offers all this capability in a large format that provides versatility to fit into existing and new Foodservice environments. Pepsi Spire 5.0 is the largest fountain unit of a new digital equipment innovation portfolio that brings variety and engagement to consumers.

    In order to deliver a breakthrough innovation, the project began with understanding the unmet needs of consumers and Foodservice operators. Using consumer research and in-market observations, we uncovered distinct digital opportunities to provide a large-format engaging experience that is both intuitive and quick to operate.

    Every detail was thoughtfully designed to integrate all consumer touch-points to a main front surface; the ergonomic reach zones, the integration of a 32” digital touch screen, the cup placement, halo lighting to amplifying the digital experience, to the nozzle lighting and ADA accessibility. The clean, precise and flowing surfaces create an intuitive sequence of use and reflect the high quality beverages that the Pepsi Spire 5.0 pours. The user interface pairs bold graphics with lighthearted animations that attracts the consumer, communicates variety and allows easy customization using PepsiCo beverages and flavor shots. The fountain dispenser also incorporates connectivity, which allows PepsiCo and its customers to identify popular beverage combinations, gain real-time insights about consumer preference and remotely update content to further enhance the consumer experience.

    The Pepsi Spire 5.0 also thinks beyond just the equipment and also offers a new, unique beverage destination that celebrates the full pouring experience. The beverage destination frames the pouring experience with an integrated equipment layout that communicates where consumers go to get their drink, allows them to personally engage with the Spire 5.0, and is easy to locate the necessary cup accessories, such as lids and straws.

    The result is a large-format equipment portfolio unit with a forward-looking design, which brings the fountain family into the next generation of digital, user-centric equipment. Pepsi Spire 5.0 seamlessly connects the virtual and physical worlds to give people a way to create their drink, their way.

     

    Creative Team

    Primary:
    PepsiCo Design & Innovation

    Secondary:
    Firstborn

     

     

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