• Pepsi Spire 2.0 User Interface

    45
    media
    New Media
    Professional
    Graphical User Interface

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Pepsi Spire 2.0 User Interface
    Client or Class Name: PepsiCo - www.pepsico.com

    Pepsi Spire 2.0 is a state-of-the-art touchscreen fountain that transforms today’s beverage pouring process into a new, engaging consumer experience providing up to 500 beverage combinations. It offers all this capability in a personal format that providing versatility to fit into different Foodservice environments. Pepsi Spire 2.0 is part of a new digital equipment innovation portfolio to bring variety and engagement to the consumers.

    The User Interface pairs bold graphics with lighthearted animations that attracts the consumer, communicates variety and allows easy customization using PepsiCo beverages and flavor shots. The UI needed to be clear and intuitive for all audiences, so we designed a familiar vertical, top-down flow. Users instinctively select their drink, then customize it and pour. The vibrant brand colors, expressive shapes and lighthearted animations create a spirit of playfulness and make the selection process simple, intuitive and fun.

    The fountain incorporates connectivity, which allows PepsiCo and its customers to identify popular beverage combinations, gain real-time insights about consumer preference and remotely update content to further enhance the consumer experience. Every detail was thoughtfully designed to integrate all consumer touch-points to a main front surface; from the ergonomic stance, the integration of a 15” digital touch screen, the cup placement, light staging, to the nozzle details and ADA accessibility.

    The result is an efficient and forward-looking design, which brings the fountain family into the next generation of digital, user-centric equipment. Pepsi Spire 2.0 connects the virtual and physical worlds to give people a way to create their drink, their way.

    Judge Commentary

    • great execution of something that i’ve seen before.

     

    Creative Team

    Primary Agency:
    PepsiCo Design & Innovation

    Partnering Agency:
    Firstborn

     

     

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