PepsiCo Design & Innovation (USA)
Project Title: Pepsi Shanghai Fashion Week Can
Client or Class Name: PepsiCo - www.pepsico.com
The Pepsi China Limited Edition Can for Shanghai Fashion Week’s spring/summer collection aims to celebrate the collaboration between the Fashion world and the Pepsi “Live for Now” spirit. The artistic direction is in line with Pepsi’s vision of “Live for Now,” creating an aspirational brand experience that connects fashion decorative elements with the iconic and youthful Pepsi Blue. This handcrafted illustration was developed to be impactful and to resonate emotionally. The lace pattern as an icon of intriguing femininity embedded with Pepsi logos creates a unique, premium and elegant motif.
PepsiCo Design & Innovation