PepsiCo Design & Innovation (USA)
Project Title: Pepsi Perfect
Client or Class Name: PepsiCo - www.pepsico.com
The future is now! A fictional cult icon is brought to life with Pepsi Perfect. First introduced in a hit time-travel movie from 1989, the soda appears as the drink of choice in the film’s vision of the future. To celebrate October 21, 2015, the movie’s famous date of time travel to the future, we had a once-in-a-lifetime opportunity to treat our consumers to a product launch that merged the film with real life. Consumers have been coveting and copying the Pepsi Perfect movie prop ever since the film’s release. We knew that producing a limited edition of the real thing would create tremendous buzz.
The goal of the design was to stay as close to the original film prop as possible while elevating the overall aesthetic to be exciting and relevant for consumers in 2015. The design of the packaging taps into the strong emotional attachment of the movie’s fan base, as it features the exact times and dates of the plot’s time travel, something a fan would immediately recognize.
Pepsi Perfect offers a chance to relive a nostalgic moment for everyone who has ever seen the film. The community of die-hard fans can now feel like they own a piece of their favorite movie. As a company that’s passionate about consuming and creating pop culture, we’re honored to be part of such a relevant cultural moment with the creation of Pepsi Perfect.
PepsiCo Design & Innovation