PepsiCo Design & Innovation (USA)
Project Title: Pepsi Limited Edition Can China
Client or Class Name: PepsiCo - www.pepsico.com
The Pepsi China Limited Edition Can celebrates the richness of Chinese art and culture combined with the youthful “Live for Now” spirit. The artistic direction is in line with Pepsi’s vision of “Live for Now,” creating an aspirational brand experience that connects Chinese traditional decorative elements, colors and patterns with Chinese youth who want to have more fulfillment from their lives. This handcrafted illustration was developed to be impactful and to resonate emotionally, blending “illustrative art” within the context of packaging design.
PepsiCo Design & Innovation