• Pepsi Limited Edition Can China

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    Packaging
    Professional
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Pepsi Limited Edition Can China
    Client or Class Name: PepsiCo - www.pepsico.com

    The Pepsi China Limited Edition Can celebrates the richness of Chinese art and culture combined with the youthful “Live for Now” spirit.  The artistic direction is in line with Pepsi’s vision of “Live for Now,” creating an aspirational brand experience that connects Chinese traditional decorative elements, colors and patterns with Chinese youth who want to have more fulfillment from their lives. This handcrafted illustration was developed to be impactful and to resonate emotionally, blending “illustrative art” within the context of packaging design.

    2016 Beverage Packaging Design Award Winner

     

    Creative Team

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    PepsiCo Design & Innovation

     

     

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