PepsiCo Design & Innovation (USA)
Project Title: Pepsi Homemade
Client or Class Name: PepsiCo - www.pepsico.com
Pepsi and SodaStream teamed up to give consumers the customizable experience they wanted: great tasting soda made fresh. Pepsi has a century of experience perfecting sodas and SodaStream is an expert in giving consumers the unique ability to make it their way. The result was Pepsi HomeMade: “created by us, made by you.”
Today’s consumers are looking for a way to create fresh beverages with quality ingredients, the ability to customize drinks to suit their tastes, and the knowledge that they are making a sustainable choice. PepsiCo is working to meet these changing needs of consumers, and SodaStream shares these values. SodaStream’s strength has been primarily in flavored water, but with the introduction of Pepsi HomeMade, finally consumers can transform water into a personalized version of their favorite soda brands, Pepsi and Sierra Mist.
Now with Pepsi HomeMade, in just a few simple steps, consumers can blend flavor and sparkling water to create a beverage all their own. For those who are seeking a better-for-you soda, Pepsi HomeMade is sweetened with real sugar and stevia, which provides an authentic and delicious mid-calorie soda experience.
PepsiCo Design & Innovation