• Pepsi Black x Star Wars Ltd Ed Cans China

    48
    print
    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Pepsi Black x Star Wars Ltd Ed Cans China
    Client or Class Name: PepsiCo - pepsico.com

    Simple, black, iconic, and bold, the Pepsi Black Limited Edition Can series created for ‘Star Wars: The Last Jedi’ celebrates the historic collaboration between the iconic film and Pepsi’s “Live Without Compromise” spirit. Each can features a different main character from the film, rendered as a silver silhouette graphic. The result is a series that is elegant and minimal, yet instantly recognizable.

    2018 Food and Beverage Packaging Design Award Winner

     

    Creative Team

    PepsiCo Design & Innovation:
    Design Team

     

    2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner

     

    More Award Winning Projects from PepsiCo Design & Innovation