Pepsi Black x Star Wars Ltd Ed Cans China

48
print
Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: Pepsi Black x Star Wars Ltd Ed Cans China
Client or Class Name: PepsiCo - pepsico.com

Simple, black, iconic, and bold, the Pepsi Black Limited Edition Can series created for ‘Star Wars: The Last Jedi’ celebrates the historic collaboration between the iconic film and Pepsi’s “Live Without Compromise” spirit. Each can features a different main character from the film, rendered as a silver silhouette graphic. The result is a series that is elegant and minimal, yet instantly recognizable.

2018 Food and Beverage Packaging Design Award Winner

 

Creative Team

PepsiCo Design & Innovation:
Design Team

 

2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner 2018 Food and Beverage Packaging Design Award Winner

 

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