PepsiCo Design & Innovation (USA)
Project Title: Pepsi Black x Star Wars Ltd Ed Cans China
Client or Class Name: PepsiCo - pepsico.com
Simple, black, iconic, and bold, the Pepsi Black Limited Edition Can series created for ‘Star Wars: The Last Jedi’ celebrates the historic collaboration between the iconic film and Pepsi’s “Live Without Compromise” spirit. Each can features a different main character from the film, rendered as a silver silhouette graphic. The result is a series that is elegant and minimal, yet instantly recognizable.
PepsiCo Design & Innovation: