Project Title: Packaging Omdesign 2015
Client or Class Name: Omdesign - www.omdesign.pt/lang.php
Since its foundation in 1998, Omdesign has offered its partners and clients annual solutions as a present for Christmas. The company has created special customised editions with the motto “sharing our values with you since 1998”.
The agency’s portfolio includes several clients in the beverage industry, specifically wines, sparkling wines, beers and soft drinks. For this reason, every year (and this year is no exception) we select a beverage and create a special edition with an original and limited label, bottle and packaging.
In partnership with our client, Blandy’s, the largest Portuguese producer of Madeira wine, we have designed a special edition for a 5-year-old Madeira. The unique wood and cardboard packaging, which sets it apart, highlights the 32 national and international awards won by Omdesign in 2015.
It has a distinctive opening, with the two sides forming a “V” for “victory”, an allusion to the awards won, and there is a message inside: “32 international and national awards in 2015 are worth a thousand words. Thank you very much for your preference. A toast to audacity, to excellence and to our partnership”.
Apart from mentioning the 32 awards, the label also includes a neck hanger with some of the values that characterise us and to which we are always true. These values have been fundamental to the success of our clients, which is also our success. The back label contains a message from the general manager of Omdesign, celebrating these awards with all of our partners.
The packaging consists of 15 pieces of wood, without any nails or screws. The wood is simply dovetailed and glued and encased in a cardboard sleeve, which closes it and also acts as a hinge.
Diogo Gama Rocha