Packaging design for Ati Vegetable

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Packaging
Professional
Food & Beverage
Packaging

CreativeByDefinition (Romania)
www.creativebydefinition.com/


Project Title: Packaging design for Ati Vegetable
Client or Class Name: ATI DELICATES - www.atidelicates.cz

Packaging design for Ati Vegetable

Challenge: As part of my ongoing work for Ati Company, I was asked to develop concept designs that present their new series of products: cherry tomatoes, peeled & chopped tomatoes, white & red beans.

Concept: “Measuring quality with technical dimensions“

Solution: The concept idea was to show the vegetables like they are nature’s 3D models with perfect dimensions.

To further highlight the freshness of the products – instead of using images, I choose to create the 3D models for the perfect, tasty tomatoes & beans and use dimensions lines to measure them.

Innovative characteristics: The lines & arrows represent dimensions lines that are used to emphasize the perfect size of the tomato / bean – put accent on its taste & natural quality, its singularity. The 3D models of the vegetables are presented like technical details of
nature’s best work. The labels are using white canvas with one black stripe – leaving the strong, vivid colors to be illustrated by the vegetables. The concept wants to introduce the tomato / bean to the public like a singular entity, making it “the unique fresh star of the show ” .

 

Creative Team

packaging & retail designer:
gabriela chelsoi (creativebydefinition)

project manager:
lenka gradlova (aheaddesign)

 

2016 Food Packaging Design Award Winner 2016 Food Packaging Design Award Winner 2016 Food Packaging Design Award Winner 2016 Food Packaging Design Award Winner 2016 Food Packaging Design Award Winner 2016 Food Packaging Design Award Winner 2016 Food Packaging Design Award Winner