Project Title: Packaging design for Ati Vegetable
Client or Class Name: ATI DELICATES - www.atidelicates.cz
Packaging design for Ati Vegetable
Challenge: As part of my ongoing work for Ati Company, I was asked to develop concept designs that present their new series of products: cherry tomatoes, peeled & chopped tomatoes, white & red beans.
Concept: “Measuring quality with technical dimensions“
Solution: The concept idea was to show the vegetables like they are nature’s 3D models with perfect dimensions.
To further highlight the freshness of the products – instead of using images, I choose to create the 3D models for the perfect, tasty tomatoes & beans and use dimensions lines to measure them.
Innovative characteristics: The lines & arrows represent dimensions lines that are used to emphasize the perfect size of the tomato / bean – put accent on its taste & natural quality, its singularity. The 3D models of the vegetables are presented like technical details of
nature’s best work. The labels are using white canvas with one black stripe – leaving the strong, vivid colors to be illustrated by the vegetables. The concept wants to introduce the tomato / bean to the public like a singular entity, making it “the unique fresh star of the show ” .
packaging & retail designer:
gabriela chelsoi (creativebydefinition)
lenka gradlova (aheaddesign)