The GRO Agency (United States)
Project Title: Pacific Gold Reserve Packaging
Client or Class Name: Oberto Sausage Co. - https://pacificgoldsnacks.com/
Pacific Gold Reserve beef jerky is a premium jerky inspired by global recipes and crafted with real ingredients. The previous packaging was soft, had no appetite appeal and did not stand out on shelf. Our solution was to go to a rich, dark backdrop with bright pops of color to really focus the communication on the craft, upscale quality. The ingredient photography highlights the main product differentiators: real ingredients and global recipes.