Mermaid, Inc. (USA)
www.mermaidnyc.com
Project Title: Oyster Logo
Client or Class Name: National Resources - www.nationalresources.com
ASSIGNMENT: The real estate developer National Resources hired Mermaid, Inc. to design the logo, in addition to creating all of the collateral materials, for this cool condo project located directly on the Hudson River. The condos have a moderate price point & are marketed specifically to appeal to younger buyers.
APPROACH: We used an old world engraving of an oyster for the logo & developed the materials on the theme “The World is Your Oyster” to reach the millennial who believes they can achieve anything or go anywhere in life. The font has a modern yet retro feel that complements the engraving. The logo is very flexible & can be used either in a positive & negative or negative format.
RESULTS:
Creative Director:
Sharon Lloyd McLaughlin
Marketing Manager:
Lauren Calabria