Otaika Valley Free Range Eggs Christmas Label

Food & Beverage

Dessein (Australia)

Project Title: Otaika Valley Free Range Eggs Christmas Label
Client or Class Name: Otaika Valley Free Range Eggs - www.otaikavalleyeggs.co.nz

Otaika Valley Free Range Eggs is a leading supplier of Free Range Eggs with a highly recognised brand of assorted free range eggs across supermarket shelfs in New Zealand. As a respected brand, Otaika Valley Free Range Eggs regularly employs marketing strategies which engages consumers and celebrates the values of enjoying family, friends and community.

The range of egg carton labels feature a number of colours including a hot pink label for their 12 egg carton.

Christmas is celebrated in New Zealand by the majority of the population and as such Otaika Valley Free Range eggs engages the festivities with a label design embracing the joys of the season.

Retaining the essential components of the brand – the script logotype and signature hen are woven into a christmas summer wonderland where twigs are entwined with flora, fauna and decorative christmas oranaments in gold foil. Delicate, festive and a simple way the Otaika Valley Free Range Egg family celebrates with thousands of other families as they share the joys of the festive season.

2017 Food Packaging Design Award Winner


Creative Team

Joelle Chan

Tracy Kenworthy



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