Iowa State University College of Design
Project Title: Origins
Client or Class Name: Iowa State Graphic Design - https://www.iastate.edu
The dynamics of communication in this day and age has changed the world. New technology, apps, websites, blogs, and other media sources are constantly evolving and keeping us more connected than ever before. These interactions are placed at our finger tips and often over looked because the accessibility is so easy. The real question is, are these “connections” actually giving us the experience(s) we are longing for?
This culture has been shaped by the nature of the media for better and for worse. The idea of this “Movement” is to rekindle the art of letter writing, but with a twist creating a journey and an experience for the users/customers.
The brand Origin’s is about more than just traveling the world to point A, B, and C; it’s about the journey that you experience along the way. Origin’s mission is to provide a platform of adventures, historical knowledge, connections, and an experience that you will own for a lifetime.
Each city is unique and personalized based soley on it’s characteristics and history. Our users are able to connect with people from across the globe and share their journeys with each other. This digital platform also documents the journeys for later reference.
The idea behind this brand was to to rekindle the art of letter writing, while combining the dynamics of communication with a digital service that guides our journey.