Miami Ad School (USA)
This campaign was created to raise awareness around opioids addiction. We wanted to show that there are many ways to start taking these drugs, but they all lead to the same thing: opioids taking over your life. We created three variations to represent different stories since opioids addiction can start in many different ways and reach every demographic. The stories are also very simple, almost mundane, to allow everyone to relate to them and fight the stigma associated with this problem. The ads show that opioids addiction start in different ways, but they can all lead to losing control.
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