• Open Your Beat

    Alternative Media
    Augmented Reality

    frog ad school (South Korea)

    Project Title: Open Your Beat
    Client or Class Name: Frogadschool -

    We are to entertain consumers while waiting for 3 boring minutes to cook using the identity of Wangttukkeong, the cup noodle with the largest round lid in Korea. Designing 4 music related objects (drum, cd, guitar, turn table) on the lid made it possible to use AR to create and play your own beat for 3 minutes.


    Creative Team

    Creative Director:
    Hyejin Kim

    Art Director:
    Kyeongha Kang

    Copy Writer:
    Hyunjae Park

    Copy Writer:
    Dham Jung

    Graphic Designer:
    Junhee Choi

    Graphic Designer:
    Hayeon Cho



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