Mermaid, Inc. (USA)
Project Title: One Lighthouse Way Phase II Branding
Client or Class Name: National Resources - nationalresources.com/
One Lighthouse Way Phase II Branding
Assignment: National Resources, a real estate and investment firm, asked Mermaid, Inc. to design the Phase II brand identity and marketing collateral for their luxurious One Lighthouse Way townhome development, located directly on the Hudson River.
Approach: We created a brand pattern that was reminiscent of the iconic lens used in a lighthouse, and chose colors for the pattern that reflect the sun, sky, water and gardens of this lovely development. We used this brand pattern in all the collateral materials.
Results: The campaign thrilled the client & resulted in an immediate increase in sales.