Project Title: Omdesign Packaging
Client or Class Name: Omdesign - www.omdesign.pt
Omdesign Packaging 2014
Since its creation in 1998, Omdesign has offered its partners and clients annual solutions as a present for Christmas. Omdesign has created special customised editions with the motto “sharing our values with you since 1998” (a partilhar os nossos valores consigo, desde 1998). Some of those values are ambition, determination, excellence and meticulousness.
The agency’s portfolio includes several clients in the beverage industry, specifically wines, sparkling wines, beers and soft drinks. For this reason, every year (and this year is no exception) we select a wine or beer and create a special edition with a simple, original and limited label, bottle and pack.
In a partnership with Unicer, one of our clients and the largest Portuguese beverage-producing company, we are developing a special edition of an “Imperial Stout”-type craft beer. Its label and packaging will be fully customised and unique, and will be created and produced by Omdesign.
The box is made of wood, cardboard and string, which were once used to carry and package bottles. Its aim is to display and carry the bottles without any type of closing accessory. Slotted together, the wood pieces are wrapped in cardboard and secured with a magnet (accordingly to the law of physics). The box can then be carried securely and fully closed. Every box side has an opening and once flattened out, the box can be used as a tray to share and enjoy the beer and a light meal.
All these elements refer back to the beer universe and to beer authenticity; and they are strengthened by a message of close proximity between Omdesign and its partners and clients that involves sharing common values.
On the back of the label, we can find the story of this beer (created in the 18th century) and a Christmas message from Omdesign’s CEO.
Diogo Gama Rocha