Project Title: Omdesign 2017 Packaging
Client or Class Name: Omdesign - www.omdesign.pt
The devastation of the Portuguese forests, provoked by the fires, and the extreme drought that Portugal went through in 2017, are a reality that nowadays directly affect each and every one of us, and also affect the current lack of hydraulic resources.
Omdesign believes that it is in the hands of each and every one of us to contribute to greater and real environmental conservation and also defends that it is only in this way, and with this kind of awareness, that Mankind, the products and brands that Omdesign proudly work with, can be sustainable.
This self-promotional packaging has a burnt stone-pine wood base from Portuguese forest. It is made of a burnt tree trunk, without any kind of treatment, that was only brushed and, at its front, was applied a high relief card and a stamp, where Omdesign convey the company’s message. Inside, you can find a glass bottle of water, with the label and black label merged in one, a water dispenser and a pine tree. With this action, Omdesign has launched a challenge to plant the 165 pine trees, one for each award the company has received in the last three years.
The main challenge was to create a sustainable and memorable package able to communicate a strong message with a simple gesture, meaning that by working together, we can help return to our forest part of what was destroyed by the fires, as well as what we take from it, to develop the solutions we create every day.
Judge Commentary: “Great work”
Diogo Gama Rocha