Project Title: “Omdesign 2016” packaging
Client or Class Name: Omdesign - www.omdesign.pt
This is the seed of our commitment to the future
To celebrate the 89 awards received in 2016 and the birth of the company in 1998, Omdesign created a self-promotion eco-packaging shaped as an acorn, the seed of our commitment to the future, and brought together 2 Portuguese icons: Port Wine and Cork.
The cork oak is a protected species which plays a vital role in the ecosystem. Cork oak forests, “the lungs of the Mediterranean”, help preserve biodiversity, prevent desertification and absorb 14 million tonnes of CO2 annually.
In the packaging, made from cork and wood, there is an LBV Vintage Port 2012 and also a real acorn, covered with soil. The goal is to allow a cork oak to grow inside the packaging base itself. This base is a detachable cork agglomerate monoblock, free of oil derivatives.
Thus, this design challenges consumers to help preserving this species. It symbolizes the agency’s environmental and sustainability concerns – the desire to return to nature what is taken from it.
When the tree begins to grow, consumers can replant it to a permanent position in the ground and mark the area with the wooden ring from the centre of the package. The base can later be reused to collect more acorns and renew the cycle.
Diogo Gama Rocha