Off the Eaten Path

48
print
Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: Off the Eaten Path
Client or Class Name: PepsiCo - pepsico.com

Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant-based and vegetable snacks with unexpected blends of familiar ingredients. The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag-in-carton structure stands out at shelf amongst the competition.

2018 Food and Beverage Packaging Design Award Winner

 

Creative Team

PepsiCo Design & Innovation:
Design Team

 

 

More Award Winning Projects from PepsiCo Design & Innovation