• Off the Eaten Path

    48
    print
    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Off the Eaten Path
    Client or Class Name: PepsiCo - pepsico.com

    Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant-based and vegetable snacks with unexpected blends of familiar ingredients. The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag-in-carton structure stands out at shelf amongst the competition.

    2018 Food and Beverage Packaging Design Award Winner

     

    Creative Team

    PepsiCo Design & Innovation:
    Design Team

     

     

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