PepsiCo Design & Innovation (USA)
Project Title: Off the Eaten Path
Client or Class Name: PepsiCo - pepsico.com
Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant-based and vegetable snacks with unexpected blends of familiar ingredients. The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag-in-carton structure stands out at shelf amongst the competition.
PepsiCo Design & Innovation: