Oculus/MTV – See Your Evil

45
media
Broadcast
Professional
Television/Radio
Consumer
Campaign

Viacom Velocity (USA)
www.velocityviacom.com


Project Title: Oculus/MTV – See Your Evil
Client or Class Name: Relativity Media - relativitymedia.com

In support of the release of paranormal thriller Oculus, MTV partnered with Relativity Media to extend plot elements from the film across key MTV programming to broaden interest in the film while relating directly to our viewers. Creative featured Teen Wolf star Holland Roden in a short-form branded series inspired by the film’s supernatural mirror. Viewers decided how the story would unfold by tweeting custom hashtags in the weeks leading up to release. The series kicked off on-air and online when Holland fell victim to the power of the mirror, her fate left hanging in the balance. In the days following, fans tweeted their preferred ending before MTV revealed the audience-directed outcome during original primetime programming.

By extending the film’s premise into our original slate and embedding a social engagement call to action, the campaign created buzz worthy content that trended on Twitter while driving awareness for the film and pushing to opening box office.

 

Creative Team

EVP Viacom Creative Content:
Niels Schuurmans

EVP Viacom Integrated Marketing:
Dario Spina

Writer/Executive Producer & VP/Creative Director, On-Air Promos:
Melissa Bolton-Klinger

Executive Producer & SVP Integrated Marketing:
Danielle Della Corna

Production Company:
Sheree Shu/Good Hustle

Writer:
Leah Dubie

Director:
Evan Gold

Editor:
Carol Bellino

 

 

More Award Winning Projects from Viacom Velocity