Miami Ad School Europe (Germany)
Project Title: Nike x Tokyo 2020 Olympics
Client or Class Name: Art Direction - https://www.miamiadschool.de/en/
BACKGROUND There was a day when we all sat down, as families, to watch the Olympics. Today, that is not the case. The attendance and viewership have been in a gradual decline, with the 2018 Winter Olympics close out as the least-watched on record. Since Tokyo summer Olympics is coming up in 2020, what can we do to revive and re-ignite that passion we used to have, to make people appreciate and celebrate the human greatness again? INSIGHT People often forget the fact that Olympians are embodiments of the ultimate human physical greatness. They are constantly challenging what the human body is capable of achieving; they are setting the limits of human athletic abilities. IDEA Nike starts an outdoor campaign counting down to the Tokyo 2020 Olympics, putting the spectacular physical feats of the Olympians in perspective by showing them all over city’s infrastructure.