Mermaid, Inc. (USA)
Project Title: National Resources Investor Book
Client or Class Name: National Resources - www.nationalresources.com
ASSIGNMENT: National Resources, a real estate & investment firm, approached Mermaid, Inc. to design an investor book to showcase their specialization in preserving historic buildings, and in re-developing industrial sites to transform them into unique living spaces & workplaces.
APPROACH: This client does not build cookie-cutter buildings. They use sustainable & recycled materials in all of their developments. To represent this visually, we glued together reclaimed wood & recycled metal to create the book’s covers. There is a tactile & visual surprise when touching the wood front cover of the brochure and opening it to reveal a 4c photo printed on the recycled metal on the inside front cover. This 68-page-plus cover brochure is broken into 7 chapters that represent the firm’s corporate philosophy, including “Preserving the Old”, “Reclaiming the Waterfront” & “Preserving the Future”. This book documents their preservation of resources & their commitment to the future.
RESULTS: The client was ecstatic with the book! Only 25 of these unique books were produced & the client jokes that an investor will only receive a book if they are truly “book worthy” 🙂
Sharon Lloyd McLaughlin