Storm Worldwide (Australia)
Project Title: Narayan Jewellers
Client or Class Name: Narayan Jewellers - www.narayanjewellers.com
NARAYAN JEWELLERS REBRANDING BREIF
Rebranding a 72 years old family owned jewellery store, in india.
Creating upmarket, luxury, and elegant positioning of the store and creating visual identity and advertising campaign to achieve this positioning in the jewellery market.
Visual approach and solution:
Creating a customised font that reflects and supports the brand strategy developed for the store. Advertising and communication will put the store apart and position it above competitors in the market, creating upmarket visual positioning.
Being a small store, with limited budget, the branding exercise carried out in phases for the period of 2 years.
Creative Director & Designer:
Rehan Saiyed, Alisha Saiyed