Abby Ryan Design (United States)
Project Title: Nancy’s Fancy Gelato & Sorbetto
Client or Class Name: Nancy's Fancy - www.nancysfancy.com
Nancy Silverton’s Nancy’s Fancy Sorbetto & Gelato is her first commercial product since introducing La Brea Bakery bread more than 25 years ago. With nods to popular deserts served at Mozza, Silverton has created a delicious Italian gelato using only the finest all-natural ingredients devoid of preservatives, artificial flavors, colors or high-fructose corn syrup.
“True Italian gelato is not about an infinite variety of over-the- top, crazy flavors; it is about balance and mouth-feel, creamy, voluptuous texture and pure, honest flavor” Silverton reflected. We approached the redesign with those guidelines in mind by pulling ephemera and design inspiration from early 20 th century Italy. All elements of the label were finely crafted to reflect the core ideals of the product itself – balanced, pure and honest.