MTV Video Music Awards 2014 – Integrated Campaign

Alternative Media
Integrated Campaign

MTV On-Air Promos (USA)

Project Title: MTV Video Music Awards 2014 – Integrated Campaign
Client or Class Name: MTV -



The Video Music Awards is an encapsulation of MTV as a whole: unexpected execution, unique talent, and boundary-pushing content. It’s not just about the music, but the spectacle surrounding it—and our audience gathers with great expectations. The 2014 VMA “They Are Coming” campaign was geared towards creating a unique energy and the anticipation of something epic. Design drew on the concept of controlled visual chaos. The tagline “They Are Coming” was simultaneously loud and conspiratorial—a bold statement in bold type designed to entice and invite viewers to MTV’s biggest night of the year. Accompanied by the raucous riff from Led Zeppelin’s “Whole Lotta Love,” the wild imagery of the campaign captured the essence of the Video Music Awards: Disruptive. Subversive. Intriguing. Inviting. BIG.


Creative Team

EVP, MTV Marketing & Creative:
Tina Exarhos

SVP, MTV On-Air Promos:
Amy Campbell

SVP, MTV Consumer Marketing :
Mindy Stockfield

SVP, MTV Head of Design :
Jeffrey Keyton

VP, MTV On-Air Design:
Romy Mann

VP, MTV Off-Air Creative:
Jim deBarros

VP, Strategy, MTV On-Air Promos :
Lauren Epstein

VP/Creative Director, MTV On-Air Promos:
Lu Chekowsky

Executive Producer :
Kris Walter

Creative Director:
Andrew Ferguson

Director, MTV Consumer Marketing :
Wendy Perez

Director, MTV Digital Marketing:
Matt McDonough

Project Manager:
Jill Crawford

Project Manager :
Irene Adsuar

Supervising Producer, On-Air Design:
Susannah Nilosek

Supervising Producer, Off-Air Creative:
Kevin Serapilio

Managing Producer, Off-Air Creative:
Michelle Fonseca

Production Manager:
Lisa Nussbaum

Senior Art Director:
Catherine Chesters

Art Director:
Michelle Russell

Animator / Editor:
Timothy Livezey

Animator (Apple, Video of the Year):
Brian McGee

Graphic Designer:
Lili Emtiaz

Graphic Designer:
Adolfo Gutierrez

Graphic Designer:
Gabrielle Guglielmelli

Graphic Designer:
Norah Stone

Producer (Laundry List):
Katie Moore

Jay Culliton / Great City Productions

Editor (Laundry List):
Brendan Beecy / Great City Productions



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