MTV On-Air Promos (USA)
www.mtv.com
Project Title: MTV Video Music Awards 2014 – Integrated Campaign
Client or Class Name: MTV - www.mtv.com
The Video Music Awards is an encapsulation of MTV as a whole: unexpected execution, unique talent, and boundary-pushing content. It’s not just about the music, but the spectacle surrounding it—and our audience gathers with great expectations. The 2014 VMA “They Are Coming” campaign was geared towards creating a unique energy and the anticipation of something epic. Design drew on the concept of controlled visual chaos. The tagline “They Are Coming” was simultaneously loud and conspiratorial—a bold statement in bold type designed to entice and invite viewers to MTV’s biggest night of the year. Accompanied by the raucous riff from Led Zeppelin’s “Whole Lotta Love,” the wild imagery of the campaign captured the essence of the Video Music Awards: Disruptive. Subversive. Intriguing. Inviting. BIG.
EVP, MTV Marketing & Creative:
Tina Exarhos
SVP, MTV On-Air Promos:
Amy Campbell
SVP, MTV Consumer Marketing :
Mindy Stockfield
SVP, MTV Head of Design :
Jeffrey Keyton
VP, MTV On-Air Design:
Romy Mann
VP, MTV Off-Air Creative:
Jim deBarros
VP, Strategy, MTV On-Air Promos :
Lauren Epstein
VP/Creative Director, MTV On-Air Promos:
Lu Chekowsky
Executive Producer :
Kris Walter
Creative Director:
Andrew Ferguson
Director, MTV Consumer Marketing :
Wendy Perez
Director, MTV Digital Marketing:
Matt McDonough
Project Manager:
Jill Crawford
Project Manager :
Irene Adsuar
Supervising Producer, On-Air Design:
Susannah Nilosek
Supervising Producer, Off-Air Creative:
Kevin Serapilio
Managing Producer, Off-Air Creative:
Michelle Fonseca
Production Manager:
Lisa Nussbaum
Senior Art Director:
Catherine Chesters
Art Director:
Michelle Russell
Animator / Editor:
Timothy Livezey
Animator (Apple, Video of the Year):
Brian McGee
Graphic Designer:
Lili Emtiaz
Graphic Designer:
Adolfo Gutierrez
Graphic Designer:
Gabrielle Guglielmelli
Graphic Designer:
Norah Stone
Producer (Laundry List):
Katie Moore
Audio:
Jay Culliton / Great City Productions
Editor (Laundry List):
Brendan Beecy / Great City Productions
