MTV On-Air Promos (USA)
www.mtv.com
Project Title: MTV Video Music Awards 2014
Client or Class Name: MTV - www.mtv.com
The Video Music Awards is an encapsulation of MTV as a whole: unexpected execution, unique talent, and boundary-pushing content. It’s not just about the music, but the spectacle surrounding it—and our audience gathers with great expectations. The 2014 VMA “They Are Coming” campaign was geared towards creating a unique energy and the anticipation of something epic. Design drew on the concept of controlled visual chaos. The tagline “They Are Coming” was simultaneously loud and conspiratorial—a bold statement in bold type designed to entice and invite viewers to MTV’s biggest night of the year. Accompanied by the raucous riff from Led Zeppelin’s “Whole Lotta Love,” the wild imagery of the campaign captured the essence of the Video Music Awards: Disruptive. Subversive. Intriguing. Inviting. BIG.
EVP, MTV Marketing & Creative:
Tina Exarhos
SVP, MTV On-Air Promos:
Amy Campbell
SVP, Head of Design:
Jeffrey Keyton
VP, On-Air Design:
Romy Mann
VP, Strategy, On-Air Promos:
Lauren Epstein
Executive Producer:
Kris Walter
Creative Director:
Andrew Ferguson
Project Manager:
Jill Crawford
Project Manager:
Irene Adsuar
Production Manager:
Lisa Nussbaum
Art Director:
Michelle Russell
Senior Art Director:
Catherine Chesters
Animator/Editor:
Timothy Livezey
Supervising Producer:
Susannah Nilosek
Animator (Apple, Video of the Year):
Brian McGee
Audio:
Jay Culliton / Great City Productions
Producer (Laundry List):
Katie Moore
Editor (Laundry List):
Brendan Beecy / Great City Productions
