• Mtn Dewshine

    45
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    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: Mtn Dewshine
    Client or Class Name: PepsiCo - Pepsico.com

    Mtn Dew DewShine! This all clear Dew with an old school citrus kick is a unique taste experience. The design strategy for DewShine was to develop a look to fit within the Mtn Dew design guardrails, while effectively communicating the heritage positioning and original simplicity of the new formula. We leveraged the look and feel of Dew’s backwoods heritage and hinted at its mountain roots, while maintaining the beverage’s unique and distinctive brand.

    2015 Beverage Packaging Design Award Winner

     

    Creative Team

    Design Team:
    PepsiCo Design & Innovation

    Design Team:
    Little Fury

     

    2015 Beverage Packaging Design Award Winner 2015 Beverage Packaging Design Award Winner

     

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