Packaging
Professional
Food & Beverage
Packaging
Project Title: Mtn Dewshine
Client or Class Name: PepsiCo - Pepsico.com
Mtn Dew DewShine! This all clear Dew with an old school citrus kick is a unique taste experience. The design strategy for DewShine was to develop a look to fit within the Mtn Dew design guardrails, while effectively communicating the heritage positioning and original simplicity of the new formula. We leveraged the look and feel of Dew’s backwoods heritage and hinted at its mountain roots, while maintaining the beverage’s unique and distinctive brand.
Creative Team
Design Team:
PepsiCo Design & Innovation
More Award Winning Projects from PepsiCo Design & Innovation
Quaker 140th Anniversary Mailer
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Quaker Ready to Eat Multigrain & Granola Cereal
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Zero Sugar x Shanghai Fashion Week S/S 2018
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Walkers Sensations
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Miller’s Batch
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Near East Rebrand
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Year of the Dog Ltd Ed Cans China
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Black x Star Wars Ltd Ed Cans China
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi x 7UP Chinese New Year Ltd Ed Can Malaysia
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Off the Eaten Path
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi x KFC Ltd Ed Can China
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
LIFEWTR Series 4: Arts in Education
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Brisk x Marvel Studios: Wakanda Forever Special Edition Package
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
IZZE Global Launch
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Alvalle Redesign
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
LIFEWTR Series 5: Art Beyond Borders
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
7Up Refresh
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
7UP Vintage
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
7Up Sip Up Summer Series Cans
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Lay’s Smile 2.0 Limited Edition Collection China
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
STUBBORN SODA
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi x Shanghai Fashion Week S/S 2017
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
LIFEWTR: Series 1
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
LIFEWTR: Series 2
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Init Nut & Fruit Bar
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Year of the Rooster Limited Edition Can China
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Zero Sugar Super Bowl LI Halftime Show Commemorative Can
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Moments Campaign China
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi x Shanghai Fashion Week A/W 2017
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
7up Lemon Lemon
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi x Spider-Man Hong Kong Limited Edition Can
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Lay's Cheese Cracker China
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi x UEFA Champions League Final 2017 Cans
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Maker Overnight Oats
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
LIFEWTR: Series 3
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Homemade
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Limited Edition Can China
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Shanghai Fashion Week Can
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Perfect
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Aquafina Sparkling
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Prestige Bottle
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi x Shanghai Fashion Week 2016
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Lay's Summer Days Limited Edition Packaging
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Year of the Monkey Limited Edition Can China
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Homemade Film
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Lipton Sparkling
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi TRUE
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Caleb's Kola
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Propel
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Challenge China
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
7UP Visual Identity System
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
7UP Vintage
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Müller US Redesign
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi MetLife Stadium Gate
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
PepsiCo Design Business Cards
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Big Bold Blue
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Spire 5.0
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Smart Cooler
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
Pepsi Spire 2.0 User Interface
By
PepsiCo Design & Innovation
(New York, NY, USA) View Project
