PepsiCo Design & Innovation (USA)
design.pepsico.com

Project Title: Mtn Dewshine
Client or Class Name: PepsiCo - Pepsico.com

Mtn Dew DewShine! This all clear Dew with an old school citrus kick is a unique taste experience. The design strategy for DewShine was to develop a look to fit within the Mtn Dew design guardrails, while effectively communicating the heritage positioning and original simplicity of the new formula. We leveraged the look and feel of Dew’s backwoods heritage and hinted at its mountain roots, while maintaining the beverage’s unique and distinctive brand.