Miami Ad School (USA)
Project Title: Move of Rum
Client or Class Name: Award Competition - https://miamiadschool.com
Bacardi has created their own music style, the sound of rum, but they are lacking half of the Caribbean soul they represent: Their own dance.
Dance of Rum is a brand new movement, a whole danceable experience that calls people to create unique dance steps for the unique sound of Bacardi, following the roots and the traditions of their two main new music styles, Dancehall and Soca.