Move of Rum

48
print
Packaging
Student
Food & Beverage
Packaging

Project Title: Move of Rum
Client or Class Name: Award Competition - https://miamiadschool.com

Bacardi has created their own music style, the sound of rum, but they are lacking half of the Caribbean soul they represent: Their own dance.

Dance of Rum is a brand new movement, a whole danceable experience that calls people to create unique dance steps for the unique sound of Bacardi, following the roots and the traditions of their two main new music styles, Dancehall and Soca.

2018 Student Food and Beverage Design Award Winner

 

Creative Team

Art Director:
Marcelo Shalders

:
Paula Gete-Alonso

 

2018 Student Food and Beverage Design Award Winner 2018 Student Food and Beverage Design Award Winner 2018 Student Food and Beverage Design Award Winner

 

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